This is a video describing the basics of a digipak. The
written version of this presentation can be found below:
A digipak is a style of packaging usually
used on CD singles or special editions of CD albums. The packaging typically consists of a
gatefold paper board or outer binding with several different
plastic trays to hold the CD or DVD included inside. Other materials which
are included inside involve a lyrics book, list of songs and photos of the
artist or band. The sole purpose of a digipak is to help promote the music
industry and bring awareness to the artist or band by encouraging consumers to
buy and listen to their music.
The front cover of a digipak typically
embodies what the artist represents and what their predominate genre is. The
front cover of this digipak includes aspects of futuristic idealism to convey
the lyrics and visuals of the music and to create an obscure and contemporary
look. Like most digipacks the front panel is colorful to attract and stand
out to the target audience.
The mix of the colours pink and black shown on the front panel emphasize what
genre of music the album is from – soft rock and pop. The band name is shown to
be written in bold font which corresponds with the pink background reflecting
the genre and atmosphere the band have created in their music. The bold font
also enables the title to stand out and make the font recognizable to fans of
The Twilight Sad.
Inside, there is a CD
and lyrics book. The CD follows a simple design only showing the band’s name,
the name of their single and an artistic image which is also shown on the back
panel of the digipak. The small font shown on the inside panel includes legal
details and copyright notices prohibiting people from using the same style of
digipak and songs listed on the album. There is also a credit list of everyone
involved in the production of their album as well as a thank you note written
by the band thanking family and friends.
Like all digipacks,
the back panel consists of a track list which gives the names of each song the
band have produced. The colours pink, black and cream are used again to show a
consistent colour scheme throughout. The barcode and record label logo ‘Fat Cat
Records’ are shown at the bottom of page. This is an important convention of a
digipak.
The spine located on the far right of the back panel includes a small version of the band’s name and single. Although the text is of a smaller font, the design still enables buyers to identify the digipak as a product made by The Twilight Sad.
