Brand Guidelines

This document displays the brand guidelines that I have created for my artist 'Ed Sheeran', to keep a consistent theme throughout my work. The document is essential as it provides basic rules and guidelines for the way my brand must be presented, enabling the audience to instantly recognise that this product belongs to Ed Sheeran. 

Construction of my Magazine Advert/Poster in print

 This video shows a moving image step-by-step guide as to how I created my magazine advert/poster using the puppet warp tool in Adobe Photoshop CS6. I produced this video using the software CamStudio which I found to be very quick and easy. 

On Location: Grandparents House

Floor plans

These are my floor plans for my studio shoots in the Drama Studio and St Mary's Hall. The first image conveys a simple layout of a bird eyes view perspective of my shoot with Aaron in the Drama Studio. I intend to use three studio lights, which I will place around the artist, this will hopefully give a soft and shadow effect on the artist's face, making him appear more emotional and sad. I will also use a diffuser light which helps to project the light forward and in all directions, enalbing me to illuminate my subject. Furthermore, I will also use a steadicam, to create more diverse camera shots as I will be able to walk around the artist freely to create interesting panning shoots. Similary for my shoot in St Mary's Hall I will use the steadicam again as my artist will be playing the piano. The steadicam will enable me to walk around the piano, as I film Aaron playing the piano alike the music video 'All Of Me' by John Legend.

Call Sheets

Planning for the Magazine Advert

This is a sketch of my initial ideas for my magazine advertisement. Before producing the sketch, I looked back at my analysis of real world magazine adverts to make sure I knew what I needed to include. I then decided on the layout, originally I wanted to include a series of images on the front page but after looking at other adverts I decided to include one simple image to make the advert seem less busy and overcrowding. Looking through my previous photo shoot with my main characters Sam and Victor, I decided to include a long shot of the grandson leaning on the grandfather's shoulder to convey feelings of love and empathy which are illustrated in the song 'Afire Love'. Furthermore, when producing the sketch, I enlarged the sizing of the artists name 'Ed Sheeran' and the name of his album 'X' as these are both vital pieces of information, providing the audience information on the artist and their album name. This also makes it easily recognisable for the audience as they will be able to easily identify the band's brand guidelines if the writing is much larger than the rest. At the top of the page, I also added information regarding the different formats the album will be available on, following the typical conventions of an album magazine advert. I will now be able to produce a draft using Adobe InDesign following this sketch of initial ideas. 

Production Diary - 06/02/15

After reviewing my music video, I received feedback from my class teacher.  He suggested I should perhaps stabilise some parts of my footage, in particular the piano scene and towards the end of the video as the two narrative characters are shown to walk away holding hands. He also suggested I should use more cutaways as the scenes of Aaron singing are far too long.

Following my next draft, I will divide this footage up by including more narrative shots of my characters in between and do another shoot in the studio which I will film Aaron from a variety of different angles and compositions according to the rule of thirds – to make my video seem more interesting. My teacher also gave me feedback on how to utilise jump cuts, he suggested I should include jump cuts at the beginning of my video as I plan to film an establishing shot of the house as this is where the majority of the narrative story takes places. He also said I should perhaps re-shoot the end scene of my video of the two characters walking away and enforce jump cuts but from zoom to far away to create an ideal of opposites. I will now take onboard these comments and schedule a day to shoot with my main actor Aaron as well as with Victor and Sam.