Music Video draft #3

Audience Feedback Survey

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Equipment and Software

I will use the DSLR camera Canon 550D camera provided by school to film my music video. The professionalism of the camera will enable me to take high quality footage. Using this camera, I will also be able to easily change the settings to create different depths of field, I can also store all of the footage on one memory card which I will then easily transfer onto the computer ready to place into Premiere to start editing. I am also quite familiar with using this camera after using it for previous media projects including my foundation portfolio. Furthermore, as I already do photography for A-level I have an advantage as I already have background information.

In terms of lighting I will use the school's free-standing lights which I can move and adjust myself to create the perfecting lighting for my shots. This will be very beneficial as if I do not like the lighting in a particular shot I can easily move them. Furthermore, in the drama studio at school the room is very dark as it is surrounded by black walls signifying the need and importance for studio lights.I will primarily utilise the lights to create a spotlight effect on my main model Aaron, producing a soft and calm effect.  However, when shooting outside and on location I will reply on the source of natural light to film the narrative sequences of my video. 

The main piece of software that I will use to edit my footage and put my music video together is Adobe Premiere Pro CS6.  This a new piece of software and even though I have used it a few times in previous years I have mainly only used Adobe InDesign and Photoshop before, including my foundation portfolio I completed last year. However, I have recently been using the software to prepare for the media exam, using basic skills such as adding text and altering sounds. I will perhaps watch a few tutorials before producing my music video so I can get to know the different tools the programme offers before editing my footage. 

I will mostly use Adobe Photoshop CS6 or InDesign to produce the ancillary tasks that go alongside my music video as both software's feature a wide selection of different tools and settings that I can use to maximise the quality of my work. One of my favourite tools includes the curves tool which you can use after altering the brightness and contrast of a picture to ensure the levels are perfect. I also like the filter tool which enables you to change the colour of any image. I believe the ancillary tasks will be fairly simple to make as I have used both Photoshop and InDesign many times before and feel comfortable using the different tools and settings. 

I will also use the software Adobe After Effects CS6 after editing and putting my music video together. I will primarily use the software to add a layer over the top of my footage and change the colour to black and white to follow my proposed plans of having a complete black and white music video. This will finish the overall image styling of my music video, creating an effective and professional looking music video.





Overall, I found this to be very helpful as I was able to familiarise myself with the different pieces of equipment and software before creating my music video. This will hopefully make it much easier and quicker for me as when it comes to creating my actual video I will know ho to use everything and therefore not waste valuable time looking at tutorials of how to work each software. I will also now be able to use the different camera equipment and software to the best of my ability, enabling me to get the best possible shots and editing techniques.

Brand Guidelines

This document displays the brand guidelines that I have created for my artist 'Ed Sheeran', to keep a consistent theme throughout my work. The document is essential as it provides basic rules and guidelines for the way my brand must be presented, enabling the audience to instantly recognise that this product belongs to Ed Sheeran. 

Construction of my Magazine Advert/Poster in print

 This video shows a moving image step-by-step guide as to how I created my magazine advert/poster using the puppet warp tool in Adobe Photoshop CS6. I produced this video using the software CamStudio which I found to be very quick and easy. 

On Location: Grandparents House

Floor plans

These are my floor plans for my studio shoots in the Drama Studio and St Mary's Hall. The first image conveys a simple layout of a bird eyes view perspective of my shoot with Aaron in the Drama Studio. I intend to use three studio lights, which I will place around the artist, this will hopefully give a soft and shadow effect on the artist's face, making him appear more emotional and sad. I will also use a diffuser light which helps to project the light forward and in all directions, enalbing me to illuminate my subject. Furthermore, I will also use a steadicam, to create more diverse camera shots as I will be able to walk around the artist freely to create interesting panning shoots. Similary for my shoot in St Mary's Hall I will use the steadicam again as my artist will be playing the piano. The steadicam will enable me to walk around the piano, as I film Aaron playing the piano alike the music video 'All Of Me' by John Legend.

Call Sheets

Planning for the Magazine Advert

This is a sketch of my initial ideas for my magazine advertisement. Before producing the sketch, I looked back at my analysis of real world magazine adverts to make sure I knew what I needed to include. I then decided on the layout, originally I wanted to include a series of images on the front page but after looking at other adverts I decided to include one simple image to make the advert seem less busy and overcrowding. Looking through my previous photo shoot with my main characters Sam and Victor, I decided to include a long shot of the grandson leaning on the grandfather's shoulder to convey feelings of love and empathy which are illustrated in the song 'Afire Love'. Furthermore, when producing the sketch, I enlarged the sizing of the artists name 'Ed Sheeran' and the name of his album 'X' as these are both vital pieces of information, providing the audience information on the artist and their album name. This also makes it easily recognisable for the audience as they will be able to easily identify the band's brand guidelines if the writing is much larger than the rest. At the top of the page, I also added information regarding the different formats the album will be available on, following the typical conventions of an album magazine advert. I will now be able to produce a draft using Adobe InDesign following this sketch of initial ideas. 

Production Diary - 06/02/15

After reviewing my music video, I received feedback from my class teacher.  He suggested I should perhaps stabilise some parts of my footage, in particular the piano scene and towards the end of the video as the two narrative characters are shown to walk away holding hands. He also suggested I should use more cutaways as the scenes of Aaron singing are far too long.

Following my next draft, I will divide this footage up by including more narrative shots of my characters in between and do another shoot in the studio which I will film Aaron from a variety of different angles and compositions according to the rule of thirds – to make my video seem more interesting. My teacher also gave me feedback on how to utilise jump cuts, he suggested I should include jump cuts at the beginning of my video as I plan to film an establishing shot of the house as this is where the majority of the narrative story takes places. He also said I should perhaps re-shoot the end scene of my video of the two characters walking away and enforce jump cuts but from zoom to far away to create an ideal of opposites. I will now take onboard these comments and schedule a day to shoot with my main actor Aaron as well as with Victor and Sam. 

Digipak Draft #1