Audience Feedback

Music Video Draft #1

This is the first draft of my music video. As you can see I have left a few blanks with notices telling me what I need to add to my next draft. I mainly focused on the performance parts of my music video as I have not had time to include all the narrative sequences. 

Magazine Advert Draft #1

This is the first draft of my magazine advertisement. Following my brand guidelines, I kept with the continued house style of orange, black and white to show a link between all three of my media products. I have also included different fonts including my primary typeface 'Albertsthal Typewriter' for the artists name 'Ed Sheernan' and my second typeface 'Absender' for the name of his hit single 'Afire Love'. After looking at various real world media advertisements, I noticed the majority of them advertised social media. This is an important factor for music artists as this enables fans to keep in touch with the latest information and keep up to date which what is happening. The layout is fairly simple but includes all the important information - artists name, album name and the name of the artists hit single 'Afire Love'. I also included an image of the two main characters - Sam and Victor' as my whole music video revolves around the story of them both.

Location Release Contract

A location release is important to anyone who intends to photograph, videotape or record on property that is not owned by themselves. This document verifies that I have permission from the selected owners to use their location to film for my music video and highlights the different terms and conditions I had to comply to, to ensure that I am able to use the selected locations as I wish.  For example, as part of my performance I had to get permission from my media teacher Mr Fisher to use the drama studio at Haydon School before I began filming. 

Raw Footage - Studio Shoot

Production Diary - 04/02/14

Today in lesson and during my free time, I continued editing my music video and began importing footage from my latest shoot with Aaron in the studio. After looking at my footage, I thought the colour looked quite plain and therefore decided to change the colour to a blue tone as this colour follows connotations of sadness and sorrow. I firstly added an adjustment layer and then used the tool Fast Colour Corrector including the different settings; hue angle - 0.0, balance magnitude - 20.00, balance angle - 30.1 and saturation - 72.00. I believe these colours gave me a nice blue tone to suit the sad and emotional theme of my music video.  Furthermore, I originally stated in my inital planning ideas that I wanted my music video to be entirely black and white but after reviewing my footage I noticed that the studio shoots did not look as good in black and white due to the black background behind and therefore decided to keep the colour image. I will prehaps now produce two copies of my music video - one in colour and one in black and white.

 

Music Video Behind the Scenes

Production Diary - 02/12/14

Today after school I completed my studio shoot for my music video. I first set up the lights in the studio and positioned them till I was happy with how they suited the image I wanted to convey.  I then changed the aperture of the camera to F/5.6 as I believed the lights were too bright. To film my video I used a selection of different camera equipment including a tripod and steadicam. The main purpose of the tripod was to support the camera, I used the tripod for the majority of my video as it enabled me to take good quality footage without the use of camera shake. I also used a steadicam to capture the movement of the camera. For example, I used the steadicam to capture a panning shot of the artist singing to the song to show a diverse of different camera shots and movements. At first, I found the steadicam quite hard to work with as I had never used it before and found my footage to be quite shaky. However, after a while I soon got used to working with the steadicam and held the equipment with more grip which made my footage more stable. I made sure when I was filming Aaron that I filmed him lip-syncing to the whole song as my teacher recommended to film the actor miming to the entire song than a separate verse or chorus. Overall, I took a total of 5 clips from different angles of my artist singing the entire song.

For some parts of my video, I positioned my artist to sit in a chair and sing while looking at a photograph of my other characters displayed in my music video; Victor and Sam hugging. This is similar to the Script’s music video ‘Breakeven’ as the main artist, Danny O'Donoghue is shown to look at a picture of him and his girlfriend on his phone, reflecting on his past relationship. I tried to imitate this in my own video as I asked Aaron to look down at the photograph. To see a backstage video from my shoot, click the post: 'Music Video: Behind the Scenes'