This week for homework I caught up on research tasks that I had not completed in lesson.I first finished Music Record Labels which I found very interesting researching the different major and independant music record labels includng the 'Big Four' - Universal Music Group, Sony BMG Music Entertainment, EMI Group and Warner Music Group. I believe looking at different music labels was essential for the research of my final music video as it gave me further information on how the music industry works and the business aspects of why artists make music videos. It also gave me a better understanding as to how a music video can provide branding and identity as well as how the music industry is doing currently regarding loss of profits. I also completed the research task 'Music Festivals' looking at different festivals relating to the theme of music. I first looked at Glastonbury Festival, a five -day music festival that takes place every year during the last weekend in June. The festivals is known as one of the largest greenfield festivals in the world and is now attended by around 175,000 people. I also looked at other festivals including Download Festival and Creamfields. Download Festival is a British Rock festival which involves music from the genres of heavy metal, rock and punk. The festival is held every year at Donington Park in Leicestershire and is considered to be one of the two major and most popular British summer rock and metal events. Creamfields is also a big event featuring a wide range of DJs and live acts from all over the world. I also looked at V Festival which is represented by the Virgin Group and is sponsored by the mobile, television and broadband service Virgin Media. Overall, I found this task very helpful as it gave me a better insight to the different music festivals targetted towards different genres of music which will hopefully help me decide corresponding to my own specific target audience for my music video.
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