This is a mood board I made displaying the different images I hope to involve in my music video. After looking at a selection of different music videos, I quite like the idea of having a performance based music video like Rhianna's music video 'What Now'. The video features Rhianna dancing to the music followed by static and distort camera effects portraying a different side of her. The lyrics of the song convey her change in mood as she expresses her feelings of grief and sadness. The music video also includes themes of horror as the lyrics suggest she is being watched as the visuals of the music video change as she appears to look into a mirror - she sees her empty self while something more sinister is watching her without her knowing it. I want to include themes of 'darkness' in my own music video which I will replicate through the artists make-up. The artist in my music video will wear dark and heavy make-up including bold, red lipstick and thick black eye-liner which will appeal to my audience of both men and women cohering to Laura Mulvey's theory the 'Male Gaze'. As the music video will be performance based I will also include scenes in the drama studio at School and maybe a warehouse alike in the music video One Republic - 'Counting stars'.
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